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the halloween collection

Multi-channel brand experience for a seasonal party collection

project

In-House

2024

My role

My role

Art Direction

Branding

Collaboration

key elements

Cross-channel

Collaterals

Storytelling

tools

Adobe CC

Flipsnack

My role

summary

Created a cohesive Halloween campaign, blending print, digital and packaging to engage B2B buyers through a playful yet eerie universe, delivered across multiple touchpoints on time and on brand.

the halloween collection

Multi-channel brand experience for a seasonal party collection

project

In-House

2024

My role

My role

Art Direction

Branding

Collaboration

key elements

Cross-channel

Collaterals

Storytelling

tools

Adobe CC

Flipsnack

My role

summary

Created a cohesive Halloween campaign, blending print, digital and packaging to engage B2B buyers through a playful yet eerie universe, delivered across multiple touchpoints on time and on brand.

the halloween collection

Multi-channel brand experience for a seasonal party collection

project

In-House

2024

My role

My role

Art Direction

Branding

Collaboration

key elements

Cross-channel

Collaterals

Storytelling

tools

Adobe CC

Flipsnack

My role

summary

Created a cohesive Halloween campaign, blending print, digital and packaging to engage B2B buyers through a playful yet eerie universe, delivered across multiple touchpoints on time and on brand.

Halloween Title
Halloween Title

Context & role

As the lead in-house graphic designer at a French party items wholesaler, I was tasked with developing a full seasonal campaign for The Halloween Collection. I worked closely with:


  • A junior designer (art direction, task delegation)

  • Sales teams (feedback loops, market fit)

  • Asian suppliers (packaging adaptation, print production)


This campaign spanned across print, digital and physical media, with the goal of establishing a cohesive graphic universe that promoted the Halloween product line to professional buyers across France.

As the lead in-house graphic designer at a French party items wholesaler, I was tasked with developing a full seasonal campaign for The Halloween Collection.


I worked closely with:


  • A junior designer (art direction, task delegation)

  • Sales teams (feedback loops, market fit)

  • Asian suppliers (packaging adaptation, print production)


This campaign spanned across print, digital and physical media, with the goal of establishing a cohesive graphic universe that promoted the Halloween product line to professional buyers across France.

CHALLENGE: Create a bold, colorful, and distinctive design.

Halloween Cover Dual personnality

challenge

Halloween is highly seasonal and driven by price rather than design, making the visual impact of supporting materials a key differentiator in the B2B context. My challenge was to:


  • Create a recognizable, unified aesthetic across all channels

  • Package the collection visually for professional buyers (e.g., retail stores)

  • Deliver all assets on time to meet international production/shipping constraints

Halloween is highly seasonal and driven by price rather than design, making the visual impact of supporting materials a key differentiator in the B2B context.


My challenge was to:


  • Create a recognizable, unified aesthetic across all channels

  • Package the collection visually for professional buyers (e.g., retail stores)

  • Deliver all assets on time to meet international production/shipping constraints

Halloween Inspiration #1: orange candy bucket
Halloween Inspiration #2: kid witch glitch effect
Halloween Inspiration #3: Bloody makeup on woman
Halloween Inspiration #4: Makeup half face

Research & Strategy

Given the lack of direct user interaction (end-users being final customers), I focused on:


  • Visual appeal for fast B2B decision-making

  • Shelf-readability and high contrast designs for packaging

  • Minimizing packaging sizes to maximize shelf density

  • Traditional Halloween color schemes adapted for different age ranges (adults/kids)


Constraints:

  • Tight 6-month pipeline from China to deliver party items

  • Modest budget with strategic investment in interactive digital formats

Given the lack of direct user interaction (end-users being final customers), I focused on:


  • Visual appeal for fast B2B decision-making

  • Shelf-readability and high contrast designs for packaging

  • Minimizing packaging sizes to maximize shelf density

  • Traditional Halloween color schemes adapted for different age ranges (adults/kids)


Constraints:

  • Tight 6-month pipeline from China to deliver party items

  • Modest budget with strategic investment in interactive digital formats

Creative Concept

The core visual concept was based on a "dual personality" theme:


A young girl in a cute witch costume with a torn-paper reveal to her darker, bloodier alter ego.


This duality (good vs. evil) became the anchor for:


  • Catalog cover design

  • Color palette choices: orange & black for collaterals, purple accents for packaging

  • Visual storytelling across print, flipbook, showroom and packaging

Multi-Channel Execution

Printed Catalog

  • Main sales tool

  • Designed to guide buyers through categories and novelty items

  • Featured the teen character throughout to establish thematic continuity

Halloween Catalog cover mockup

Animated Online Flipbook

  • Built using Flipsnack

  • Embedded videos to spotlight key items and animated GIfs for entertainment

  • Layout pacing considered UX principles: motion to draw attention, but restful pages to avoid overwhelm

Logo Flipsnack
Logo Flipsnack
Logo Flipsnack

Packaging

  • Adapted supplier dielines for better efficiency

  • Designed labels for items like vials, plates, and accessories

  • Prioritized legibility, visual cohesion and shelf appeal

Halloween Tableware Packaging
Halloween Tableware Packaging
Halloween Tableware Packaging
Halloween Vials & Potions label art
Halloween Vials & Potions label art
Halloween Vials & Potions label art
Halloween Party items packaging
Halloween Party items packaging

Promo Materials

  • Large showroom poster (100 x 140 cm)

  • Flyers and website banners with seasonal CTAs and QR codes

  • Included a creative packaging box with catalog, item samples, candies and goodies sent to VIP clients

Halloween Showroom snaps
Halloween Showroom snaps

Results & Reflections

results

  • All packaging delivered to suppliers in time for Halloween release

  • Flipbook enhanced the digital offering compared to previous seasons

  • Received positive informal feedback from buyers and internal teams

Learnings

  • Seamless cross-media storytelling amplifies the impact of each touchpoint

  • Even in price-driven markets, design can create delight and anticipation

  • Modern tools make motion-enhanced catalogs easier to produce than expected

What I would Improve

With more resources, I would have:

  • Connected the flipbook directly to our e-commerce platform for an integrated shopping experience

  • Added trackable metrics for performance insights

Halloween 2025 follow-up catalog cover
Halloween 2025 follow-up catalog cover

Key Takeaways

This project helped me evolve from print-focused thinking to a cross-platform storytelling mindset.

It showed me how visual identity, animation and UX can align to create immersive and memorable B2B experiences, even in commodity-driven industries.


I also anticipated the next season’s needs by initiating early concept work and cover design for the 2025 catalog, ensuring visual continuity and creative momentum.

This project helped me evolve from print-focused thinking to a cross-platform storytelling mindset.


It showed me how visual identity, animation and UX can align to create immersive and memorable B2B experiences, even in commodity-driven industries.


I also anticipated the next season’s needs by initiating early concept work and cover design for the 2025 catalog, ensuring visual continuity and creative momentum.

Contact

  • UI & GRAPHIC DESIGNER •

  • 7+ YEARS OF EXPERIENCE

  • • OPEN FOR NEW CHALLENGES •

  • BASED IN FRANCE •

LET'S CONNECT

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OR

I’m just one message away

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Crafted with care by Pierre Turpin © 2025 • All rights reserved.

Contact

  • UI & GRAPHIC DESIGNER •

  • 7+ YEARS OF EXPERIENCE

  • • OPEN FOR NEW CHALLENGES •

  • BASED IN FRANCE •

LET'S CONNECT

Privacy Policy

OR

I’m just one message away

>
LinkedIn

Crafted with care by Pierre Turpin © 2025 • All rights reserved.

Contact

  • UI & GRAPHIC DESIGNER •

  • 7+ YEARS OF EXPERIENCE

  • • OPEN FOR NEW CHALLENGES •

  • BASED IN FRANCE •

LET'S CONNECT

Privacy Policy

OR

I’m just one message away

>
LinkedIn

Crafted with care by Pierre Turpin © 2025

All rights reserved.